Why Odomos is an ideal sponsor for a leading Sabha

It is interesting to notice public sector petrol retail giants like Bharat Petroleum and Indian Oil Corp. listed among the main sponsors of leading Sabhas in Chennai.

Interesting, since I can't see a direct business benefit for these companies from these sponsorships. Silk Saree and Fixed Deposit companies may get some good branding benefits. But Petrol? Not too many people would seek out an IOC petrol bunk--versus a bunk run by a competing firm located more conveniently--just because the former sponsored some concerts during the season, right?

There is however another large business category--mosquito repellant products--which can derive direct bottom line benefits by sponsoring Carnatic Music--especially at a particular Sabha located in the heart of Carnatic Chennai.

Given the number of mosquito bites that the audience receives at their hall, it would be a great--revenue generating--idea for the Sabha to tie-up with Balsara Home products, the makers of the Odomos brand of Mosquito repellant oinment.

Here's how the sponsorship agreement could work:

Balsara will agree to sponsor the handing out of free sample Odomos tubes to the audience at the Sabha.

The Sabha can get child laborers (aka "scouts")--that it currently employs to harass audience members while taking their seats and generally make a nuisance of themselves by chatting loudly when the concert is on--to hand out the sample tubes.

In case Balsara does not grab the opportunity, the Sabha can approach the mosquito repellent machine brands like All Out or Good Night. With these sponsors, the child laborers can hand out a flier which says "Do you hate the mosquito bites that you get in our hall? Avoid getting them in your home! Get All Out/Good Knight today!!"